San Diego Financial Literacy Center

Boost For Our Heroes


Boost for our Heroes is a financial assistance and education program that benefits military members, veterans and their families. This program provides a variety of workshops, outreach efforts, and one-on-one consultations to help men and women experiencing a financial hardship become financially stable. 

Educational programs focus on seven main topics: development of a savings plan, fundamentals of buying a house and car, mastering the military transition, workplace readiness, understanding and utilizing credit and debt management.

Obstacles currently faced by our military personnel 

  • Low pay rates for enlisted military members with a 46 percent higher cost of living in San Diego compared to other military locations throughout the United States
  • Transition into civilian life can lead to long periods of unemployment or underemployment which forces increased usage of credit cards, payday loans and other high-interest borrowing
  • Predatory lending techniques geared toward military personnel

Because of these obstacles, the Boost for our Heroes program also provides a quarterly award of $3,000 to a military member or military family. Each quarter, an impartial panel selects one recipient based on financial hardship and subsequently works with the recipient to develop an integrated financial plan. To date the SDFLC has given $114,000 to thirty nine families since 2014. You can view videos of our recent award winners on our YouTube Channel.

So, if you are living paycheck-to-paycheck, facing high amounts of credit card debt, unable to make your rent or mortgage payment, or have faced any other financial crisis, we are here to help! By working closely with our military partners in the San Diego community, we are determined to make an impact on those that give so much each day.

1st quarter 2024 application is now open. Don’t delay apply today!

  • Contact us for more information, to schedule a workshop or one on one consultation.

2017 Military Impact Study

2017 was a monumental year for our Boost for Our Heroes program here at the SDFLC. This study will summarize findings and provide analysis for the period between January 2016 and November 2017. We will also discuss methodologies and showcase opportunities to further improvement of financial capability among our service members and their families. Please take a moment to read it and let us know what you think.

Continue Learning

With our steady stream of fresh content the learning doesn’t have to stop.

Education Series Luncheon and Boost Award Presentation

• Education Series may return in 2024 stay tuned


Archive of Past Events

Presentation/event totals for 2023:

• 21 Seminars and Events

• 2,653 Attendees

What to look for in the first quarter of 2024:

• First Quarter Boost for Our Heroes Award Presentation

• Participation in the Liberty Military Housing dinner and a class series

Life is Life podcast and SWYM Live presentations

Photos past events:

• SDFLC on location

• Liberty Military Housing: Dinner and a Class